Perspective

How we think about
the AI wave.

Four ideas that shape every Vector Foundry engagement. The same ideas we'd open a conversation with, the same ones we'd send before a meeting.

Three minutes. No pitch. Plain operator's language.

The Moment

The AI shift is already happening.

1995 – 2010

The Internet Wave

Digital transformation starts.
Industry impact

US newspaper print ad revenue collapsed from roughly $49B to under $9B over fifteen years — an 80%+ decline. Music industry revenue fell more than half from its peak. Retail square footage per capita peaked. Whole sectors restructured.

2010 – 2022

Cloud & Mobile Wave

Digital transformation accelerates.
Industry impact

Subscription, platform, and mobile-first business models took over. Industries that rebuilt on cloud and mobile thrived. Those that waited became case studies. Taxi medallion values dropped 80%+ after ridesharing. The middle market that ignored "going digital" paid for it.

2023 – Now

The AI Wave

AI transformation begins (rapidly).
Industry impact

ChatGPT reached 100M users in two months — the fastest consumer adoption of any technology in history. Search referral traffic is already falling where AI summaries appear. The fastest enterprise procurement cycles in a generation are happening right now.

It took the internet ~15 years to upend incumbent industries. It took ~12 years for cloud and mobile to reshape them again. The AI wave is putting whole operating models into question in ~24 months.
Common Mistakes

Three wrong answers.

01
Low yield

Chase the flashy custom build.

Six-figure scope. Low actual yield. A long maintenance tail that never quite ends.

02
Built for enterprises

Hire a big firm with a generic playbook.

Overpriced for your stage. Slow to move. Built for enterprises, not operators.

03
Most expensive

Freeze and do nothing.

The most expensive option of all. It just doesn't show up on an invoice.

The Big Idea

Buy the commodity.
Build the differentiator.
Know the difference.

Buy

Most of what you need is available off the shelf, configured well. Don't pay to rebuild it.

Build

Build only when the capability is genuinely strategic and unique to your business.

Know

This is the entire job. Most "AI strategy" conversations skip it. Ours start with it.

A Tool You Can Use

Buy. Build. Watch. Adopt.

Every AI opportunity falls into one of four quadrants. Knowing which is the entire job.

Build
High strategic value, not yet available off the shelf. Worth real investment.
Buy
High strategic value, available now. Configure deeply. Integrate well.
Watch
Keep an eye on it. Don't build yet.
Adopt
Buy it. Deploy it. Move on.
NOT AVAILABLE
AVAILABLE
HIGH STRATEGIC
LOW STRATEGIC
Available off the shelf →
Strategic differentiator →
Buy
Configure deeply, integrate well. Most companies underinvest here.
Build
The rare case worth real custom investment. Most companies overestimate how often they cross this bar.
Watch
Track the space. Revisit in 6–12 months.
Adopt
Not strategic, but the ROI works. Pick the tool, capture the gain. Most "AI projects" actually live here — and that's fine.
Where this leads

Most “AI strategy” conversations end with someone trying to sell a custom build.
Ours don't.

The work flows in a natural sequence — Frame, Plan, Execute, Sustain. Most clients enter at one stage and grow into the next. There are six ways to engage, and the right one depends on where you actually are.

Book the hour →See the six services